B2B distribution · Gurugram · Since 2014
Your trusted B2B partner for global sportswear & footwear brands
LillyMart procures 100% authentic inventory directly from brand-authorised channels for Saucony, Puma, Nike, ASICS, Skechers, Carhartt and New Balance — supplying 500+ Shop-in-Shop (SIS) stores and Multi-Brand Outlets (MBOs) across North India.
7
Global leading brands
500+
Retail partners (SIS & MBOs)
100%
Brand-authorised procurement
5
Key North Indian states served
What we supply
Categories in our range
Browse the catalogue
Brand portfolio
Seven brands. One authorised supply line.
Browse 250+ models
Why partner with LillyMart
Built for retailers who can't afford a bad batch.
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Direct brand-authorised sourcing
Zero grey-market risk. Every SKU is procured through official brand-authorised channels with full documentation and GST compliance.
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High-demand portfolio
Curated, fast-moving collections across athletic footwear, lifestyle sneakers, running, workwear and sportswear — picked for sell-through, not shelf time.
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Reliable regional supply chain
Fast replenishment and streamlined logistics built for retail partners across Punjab, Haryana, Delhi, Uttar Pradesh and Rajasthan.
Distribution network
Where we supply
See the full networkQuestions retailers ask
Frequently asked questions
What does LillyMart Sporting Goods do?
LillyMart Sporting Goods is a B2B wholesale distributor of branded sports footwear, apparel and accessories. We supply Shop-in-Shop (SIS) counters and multi-brand outlets (MBOs) across North India from our offices in Gurugram and New Delhi. We have been in sports retail and distribution since 2014.
Which brands can I buy wholesale from LillyMart?
We supply Nike, Puma, New Balance, Saucony, ASICS, Skechers and Carhartt, covering lifestyle sneakers, running, training, court, trail, cricket and football footwear, plus apparel and accessories. Browse the wholesale catalogue to see the models we carry.
Is the stock genuine?
Yes. LillyMart procures 100% authentic inventory from brand-authorised channels. Every dispatch comes with full documentation and a GST invoice, so there is no grey-market risk for your store.
Which states and cities do you supply?
We supply retailers across Delhi NCR, Haryana, Punjab, Uttar Pradesh and Rajasthan, including Gurugram, Faridabad, Panipat, Karnal, Ambala, Hisar, Ludhiana, Amritsar, Jalandhar, Patiala, Mohali, Noida, Ghaziabad, Lucknow, Kanpur, Agra, Varanasi, Jaipur, Jodhpur, Udaipur, Kota and Ajmer. See our distribution network.
Who can buy from LillyMart?
We work only with registered retail businesses: Shop-in-Shop counters, multi-brand outlets and retail chains. We do not sell to individual consumers.
How do I become a LillyMart retail partner?
Fill in the retailer enquiry form with your store details, or call or WhatsApp our B2B sales desk on +91 98102 87894. Sharing your GST number speeds up verification. After verification we send the current wholesale catalogue, MOQ and commercial terms for your store format.
Do you provide GST invoices?
Yes. All supplies are GST-compliant and invoiced by LillyMart Sporting Goods (GSTIN 06ABFPG9837K1ZA).
Where are LillyMart's offices?
Our registered office is at UG-006, Upper Ground Floor, MGF Metropolis, MG Road, Gurugram, Haryana 122002. Our corporate office is at 4286/3, IG Indoor Stadium, ITO, Vikram Nagar, New Delhi 110002. The B2B desk is open Monday – Saturday, 10:00 AM – 7:00 PM IST.